Attachments: MKT 450 Week 4 Team Assignment Detailed Plan Outline Part II (UOP Course).docx [ Preview Here ]
Resources: Internet, student website, University Library
Utilize the company, product, and country you used for the Detailed Marketing Plan Outline: Part I
Write a 1,050- to 1,400-word detailed outline of the second portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items:
· Describe the market segment you are targeting and explain how you plan to position your product or service based on your analysis of this segment.
· Develop an international marketing strategy that addresses the following:
o Promotional strategy
o Pricing strategy
o Channels of distribution
o Modes of entry
· Create a marketing budget which includes proforma financial statements.
· Describe the implementation and control of the marketing plan.
· Timeline and milestones
· Monitoring process
· Review process
· Discuss the challenges that a company may face when implementing or controlling an international marketing plan as opposed to a domestic marketing plan.
Format your paper consistent with APA guidelines.