Attachments: MKT 450 Week 3 Team Assignment Detailed Plan Outline Part I (UOP Course).docx [ Preview Here ]
Resources: Internet, student website, University Library
Utilize your selected company, product, and country.
Write a 1,050- to 1,400-word detailed outline of the first portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items:
· Describe the product or service and why it might be successful in your selected country.
· Provide the geographic description of the market.
· Conduct an environmental analysis that addresses the following:
o Political risks
o Legal environment
o Economic analysis
o Cultural analysis
o Demand estimation
· Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions.
· Identify potential target markets in a global environment.
· Evaluate the market potential of targeted buyer and consumer segments.
· Conduct a competitive analysis—SWOTT
Format your paper consistent with APA guidelines.