MKT 450 Week 3 Team Assignment Detailed International Marketing Plan Outline Part I (UOP Course)

MKT 450 Week 3 Team Assignment Detailed International Marketing Plan Outline Part I (UOP Course)

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Attachments: MKT 450 Week 3 Team Assignment Detailed Plan Outline Part I (UOP Course).docx [ Preview Here ]

Resources: Internet, student website, University Library
 

Utilize your selected company, product, and country.
 

Write a 1,050- to 1,400-word detailed outline of the first portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items:
 

·         Describe the product or service and why it might be successful in your selected country.
 

·         Provide the geographic description of the market.
 

·         Conduct an environmental analysis that addresses the following:
 

o   Political risks

o   Legal environment

o   Economic analysis

o   Cultural analysis

o   Demand estimation
 

·         Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions.
 

·         Identify potential target markets in a global environment.
 

·         Evaluate the market potential of targeted buyer and consumer segments.
 

·         Conduct a competitive analysis—SWOTT
 

o   Strengths

o   Weaknesses

o   Opportunities

o   Threats

o   Trends

o   Summarize
 

Format your paper consistent with APA guidelines.

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