MKT 450 Week 3 Individual Assignment Research Methodologies Paper (UOP Course)

MKT 450 Week 3 Individual Assignment Research Methodologies Paper (UOP Course)

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Attachments: MKT 450 Week 3 Individual Assignment Research Methodologies Paper (UOP Course).docx [ Preview Here ]

XYZ, Inc.’s executive management team has decided to market the organization’s top-selling product to the country that you selected for your International and Domestic Marketing Comparison Paper in Week One. You are the marketing manager for XYZ, Inc.

 

Resources: University Library, Internet
 

Write a 1,050- to 1,400-word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following:
 

·         State the objectives of your research.
 

·         Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases, that you would use to create a marketing campaign in your selected country for XYZ, Inc.
 

·         Justify your selections.
 

Format your paper consistent with APA guidelines.

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