Attachments: MKT 450 Week 3 Individual Assignment Research Methodologies Paper (UOP Course).docx [ Preview Here ]
XYZ, Inc.’s executive management team has decided to market the organization’s top-selling product to the country that you selected for your International and Domestic Marketing Comparison Paper in Week One. You are the marketing manager for XYZ, Inc.
Resources: University Library, Internet
Write a 1,050- to 1,400-word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following:
· State the objectives of your research.
· Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases, that you would use to create a marketing campaign in your selected country for XYZ, Inc.
· Justify your selections.
Format your paper consistent with APA guidelines.