Attachments: MKT 450 Week 2 Team Assignment International Marketing Plan Mission Statement (UOP Course).docx [ Preview Here ]
Resources: Internet, University Library, student website
Select a country other than one in North America. Then select a company and a product or service. When selecting a country, be aware of the following factors: access to information about the country, the ability to incorporate personal and professional experience from team members, and the plausibility of marketing the selected product to the country.
Obtain faculty approval of your selected country, company, and product or service before beginning this assignment.
Write a 700- to 1,050-word paper for the country, company, and product or service in which you establish the mission statement and objectives of your International Marketing Plan.
Format your paper consistent with APA guidelines.