Attachments: MKT 450 Week 1 Individual Assignment International Comparison Paper (UOP Course).docx [ Preview Here ]
Resources: Student website, University Library
Select a country other than one in North America. This country is the basis for this assignment and subsequent Individual Assignments.
Write a 1,050- to 1,400-word paper in which you compare and contrast marketing in your selected country and in the United States. In your comparison, analyze the marketing environments of each country including, but not limited to, cultural, political, legal, and economic influences.
Format your paper consistent with APA guidelines.