Attachments: MGT 300 Week 5 Individual Assignment Marketing Trends Research (UOP Course).docx [ Preview Here ]
Research the Internet for businesses that have successfully transitioned to e-commerce.
Write a 750- to 1,050-word paper in which you address the following questions:
· Summarize the business, history, product or service, and target market.
· What aspects of the business changed in the transition?
· What are current marketing trends that you identify? Why are these trends being so widely used?
· What else could the company include in their marketing plan to remain competitive?
Format your paper consistent with APA guidelines.