HCS 490 Week 4 Team Assignment Communication Strategy (2 Papers)

HCS 490 Week 4 Team Assignment Communication Strategy (2 Papers)

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Communication Strategy

Be sure to follow the grading form attached to this assignment.

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs a communication strategy for a new product they are launching soon.

Choose ONLY ONE of the following:

Health spa launching a new weight loss treatment

Insurance company launching a new medical product for the exchange

Hospital system launching a new diabetes program


Medical device manufacturer launching a new metal alloy prosthesis

Select your own company and product with approval from your instructor

Prepare a paper in which you create a 12-month communication strategy for your client. The communication strategy paper is 800-1,000 words in length (not including the title and reference pages).  The paper discusses the following, in sections and in the same order you see below:

A brief description of the product or service the team will launch

Describe the target audience, including its specific demographic characteristics. Discuss why this is the correct target audience for this product (or service).

Discuss the messages and communication activities the team will use. Discuss your rationale for using them.

Discuss how different communication modalities would be effective in marketing your product or service to different age groups

Discuss the concept of an integrated communication campaign.  Describe what it is;  then discuss how your team would use it to reach your target audience.

Discuss the concept of transparency.  Describe what it means; then give specific examples of successful industries or companies that have used transparency to enhance their effectiveness.   Discuss how the team would apply this to your strategy.

Format your assignment according to APA guidelines.See grading form for details.

Cite three peer-reviewed, scholarly, or similar references (not including the course textbooks)

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