BUS 421 Week 1 Assignment Marketing Plan Section II Situation Analysis

BUS 421 Week 1 Assignment Marketing Plan Section II Situation Analysis

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Attachments: BUS 421 Week 1 Assignment Marketing Plan Section II Situation Analysis.docx [ Preview Here ]

Marketing Plan Outline

·  Section II: Situation Analysis

o    Background on Organization

o    Market Needs

o    The Market

§  Market Demographics

§  Market Trends

§  Market Growth

§  Macroenvironment

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