BUS 421 Week 2 Assignment Marketing Plan

BUS 421 Week 2 Assignment Marketing Plan

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Attachments: BUS 421 Week 2 Assignment Marketing Plan.docx [ Preview Here ]

o    The Company

§  Mission

§  Product/Service Offering

§  Positioning

§  SWOTT Summary:

§  Strengths

§  Weaknesses

§  Opportunities

§  Threats

§  Trends

§  Historical Results

o    Competition

§  Direct Competition

§  Indirect Competition

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