BUS 362 Week 3 Quiz (2 Set)

BUS 362 Week 3 Quiz (2 Set)

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Attachments: BUS 362 N Week 3 Quiz 1.docx [ Preview Here ] BUS 362 N Week 3 Quiz.docx [ Preview Here ]

BUS 362 Week 3 Quiz

 

1.         Question :        The worst catastrophe to befall any business would be to:

2.         Question :        Optional product pricing involves selling the base product at:

3.         Question :        Companies with strong reputations for quality follow certain guidelines, such as:

4.         Question :        A pricing technique that sets prices that always end in numbers like “99” for prices such as $9.99 and $19.99 is an example of:

5.         Question :        The acceptable price range of a product or service is the area between the ________ defined by customers in the market and the _________ established by the company’s cost structure.

6.         Question :        Which of the following was not identified as one of the guerrilla marketing principles in your text?

7.         Question :        Generally, entrepreneurs should avoid head-to-head price competition with other firms that can more easily achieve lower prices through:

8.         Question :        A common pricing mistake entrepreneurs make is lowering prices because they fail to recognize the:

9.         Question :        ____________ is the process of creating and delivering desired goods and services to customers and involves all of the activities associated with winning and retaining loyal customers.

10.       Question :        Most marketing experts contend that the greatest marketing mistake small businesses make is:

BUS 362 Week 3 Quiz 1

 

1.         Question :        Most marketing experts contend that the greatest marketing mistake small businesses make is:

2.         Question :        Which of the following is not part of a marketing plan?

3.         Question :        The use of credit cards by consumers:

4.         Question :        Which of the following is/are nottrue regarding pricing for service firms?

5.         Question :        Optional product pricing involves selling the base product at:

6.         Question :        The worst catastrophe to befall any business would be to:

7.         Question :        Which of the following is notone of the objectives a guerrilla marketing plan should accomplish?

8.         Question :        A __________ is a company’s “face” in the marketplace and communicates a key message to the target market.

9.         Question :        One "natural" advantage small businesses have over large businesses, which can be a significant competitive advantage, is:

10.       Question :        Which of the following is/are true regarding cost-plus pricing?

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