BIS 375 Week 4 Individual Assignment E-Commerce Strategic Matrix (UOP Course)

BIS 375 Week 4 Individual Assignment E-Commerce Strategic Matrix (UOP Course)

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Attachments: BIS 375 Week 4 Individual Assignment E-Commerce Strategic Matrix (UOP Course).docx [ Preview Here ]

Individual Assignment: E-Commerce Strategic Matrix

 

Resources: Electronic Reserve Readings, the Internet, or other resources

Select a faculty-approved industry such as automotive, healthcare, retail, call center, restaurant, and so forth.

Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce.

Include at least three industry examples that support the findings in your analysis.

Consider the following elements:

 

o   Cost

o   Consumer exposure

o   Customer service

o   Differences in Web site structure

o   Access rights

o   Audience

o   Security

Cite at least three different sources in addition to the textbooks to support your analysis. 

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