Attachments: ASHFORD MGT 380 Week 5 Individual Assignment Implementing Change Paper.doc [ Preview Here ]
Write a 700- to 1,050-word paper on the market introduction of a particular consumer product that underwent some sort of change (e.g. product was picked up by another company, new and improved version of the same product, distribution of the product changed).
Research on the Internet or University Library.
Describe in the paper how the company managed the change process.
· What strategies did the company use?
· Were they successful?
· Was the way in which the change was implemented consistent with the intention of the change?
· Why or why not?
Format your paper consistent with APA guidelines.
Post assignment as a Microsoft® Word attachment.