Attachments: MKT 421 Week 5 Team Assignment.zip [ Preview Here ]
Resources: University Library, Internet
Use the Marketing Plan Outline listed on the student website as a
Write a 6,300- to 7,000-word paper integrating your previous
Learning Team assignments into a final Marketing Plan Paper. In
addition, address the following information in your paper:
Identify the appropriate place and promotional strategy that
should be used in the development of the strategic marketing
Develop an initial sales promotion schedule.
Create an advertising plan.
Identify public relations opportunities for the product orservice.
Analyze the effect of channel management decisions on the
marketing or your selected product or service. Select
appropriate distribution channels for your product or service
and address costs in terms of placement, shipping, and
Develop a budget for your plan.
Identify quantifiable elements that can be used to evaluate,
monitor, and control the effectiveness of your marketing plan.
Prepare a 15- to 20-minute oral presentation accompanied by
15- to 20-slide Microsoft® PowerPoint® presentation illustrating
your Marketing Plan Paper.
Format your paper and presentation consistent with APA