MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation (UOP Course)

MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation (UOP Course)

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Attachments: MKT 421 Week 5 Team Assignment.zip [ Preview Here ]

Resources: University Library, Internet

Use the Marketing Plan Outline listed on the student website as a

guide.

Write a 6,300- to 7,000-word paper integrating your previous

Learning Team assignments into a final Marketing Plan Paper. In

addition, address the following information in your paper:

 Identify the appropriate place and promotional strategy that

should be used in the development of the strategic marketing

plan.

 Develop an initial sales promotion schedule.

 Create an advertising plan.

 Identify public relations opportunities for the product orservice.

 Analyze the effect of channel management decisions on the

marketing or your selected product or service. Select

appropriate distribution channels for your product or service

and address costs in terms of placement, shipping, and

middlemen.

 Develop a budget for your plan.

 Identify quantifiable elements that can be used to evaluate,

monitor, and control the effectiveness of your marketing plan.

Prepare a 15- to 20-minute oral presentation accompanied by

15- to 20-slide Microsoft® PowerPoint® presentation illustrating

your Marketing Plan Paper.

Format your paper and presentation consistent with APA

guidelines.

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