Attachments: MKT 421 Week 5 Individual Assignment Environmental Factors (UOP Course).docx [ Preview Here ]
Resources: University Library, Internet
Select an organization with which you are familiar that conducts
both domestic and global marketing.
Write a 1,050- to 1,400-word paper in which you identify the
environmental factors that affect global and domestic marketing
decisions. Address the following as they relate to the
organization’s marketing decisions:
Analyze the influence of global economic interdependence
and the effect of trade practices and agreements.
Examine the importance of demographics and physical
Analyze the influence of cultural differences.
Examine the importance of social responsibility and ethics
versus legal obligations.
Analyze the effect of political systems and the influence of
Analyze the influence of the Foreign Corrupt Practices Act of
1977, as well as the influence of local, national, and
Explain the effect of technology.
Format your paper consistent with APA guidelines.