Attachments: MKT 421 Week 4 Team Assignment Marketing Plan Phase 3 (UOP Course).docx [ Preview Here ]
Resources: University Library, Internet
Use the product or service you selected for your Marketing Plan:
Phase I Paper.
Write a 1,400- to 1,750-word paper to include the following
Describe the attributes of your product or service in detail.
Describe the pace at which your product will move through
the product life cycle and the factors that will affect its
movement. How will the product life cycle affect the
marketing of your selected product or service?
Identify the positioning and differentiation strategies for the
product or service.
Identify the appropriate price strategy that should be used for
the product or service.
Format your paper consistent with APA guidelines.