Attachments: MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing (UOP Course).docx [ Preview Here ]
Resources: Using Perceptual Maps in Marketing simulation
Complete the simulation, Using Perceptual Maps in Marketing,
located on the student website.
Write a 1,050- to 1,450-word summary in which you address the
For each of the three major phases in the simulation, describe
Your recommended solutions, including why
Summarize the different marketing components addressed in
this simulation by answering the following questions:
What is the relationship between differentiation and
positioning of products or services? Is the repositioning of the
product in the simulation as you had expected it to be?
Explain why or why not.
What is the effect of the product life cycle on marketing?
What effect did the product life cycle have on the product inthe simulation?
Format your paper consistent with APA guidelines.