MKT 421 Week 4 Discussion Question 2 (UOP Course)

MKT 421 Week 4 Discussion Question 2 (UOP Course)

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Attachments: MKT 421 Week 4 DQ 2 (UOP Course).docx [ Preview Here ]

What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

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