Attachments: MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 (UOP Course).docx [ Preview Here ]
Resources: University Library, Internet
Use the product or service you selected for your Marketing Plan:
Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the
Identify the segmentation criteria that will affect your target
market selection. Identify your target market.
Describe the organizational buyers and consumers of your
product or service and the factors that influence their
purchasing decisions. Discuss how these factors will affect
your marketing strategy.
Analyze current competitors and define the competitive
landscape for your product or service.
Format your paper consistent with APA guidelines.