Attachments: MKT 421 Week 3 Individual Assignment Marketing Research Paper.docx [ Preview Here ]
Resources: University Library, Kudler Fine Foods Virtual
Use the Virtual Organization link on the student website to
access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the
importance of marketing research in the development of Kudler
Fine Food’s marketing strategy and tactics, and identify the areas
where additional market research is needed. Analyze the
importance of competitive intelligence and analysis in regards to
the development of Kudler Fine Food’s marketing strategy and
Format your paper consistent with APA guidelines.