Attachments: MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 (UOP Course).docx [ Preview Here ]
Resources: University Library, Internet
Create a new product or service for an existing organization. This
product or service will be the basis for your Marketing Plan
Paper. Obtain your instructor’s approval of your product or
service before beginning this project.
Write a 1,400- to 1,750-word paper to include the following:
An overview of the existing organization
A description of the new product or service
An explanation of the importance of marketing to your
selected organization’s success
A SWOTT (Strengths, Weaknesses, Opportunities, Threats,
and Trends) analysis on the new product or service
The marketing research approach you would use to develop
the marketing strategy and tactics for this new product or
Refer to the Marketing Plan Outline listed on the student website
for the general framework of the Marketing Plan.
Format your paper consistent with APA guidelines.