Attachments: MKT 421 Week 2 Individual Assignment Marketing Mix (UOP Course).docx [ Preview Here ]
Resources: University Library, Internet
Write a 1,400- to 1,750-word paper in which you describe the
elements of the marketing mix (product, place, price, and
promotion). In addition, select an organization with which you are
familiar and describe how each one of the four elements of the
marketing mix affects the development of the organization’s
marketing strategy and tactics. Describe how each element is
implemented. Specifically identify your selected organization and
the industry in which it exists.
Format your paper consistent with APA guidelines.