MKT 421 Week 2 Individual Assignment Marketing Mix (UOP Course)

MKT 421 Week 2 Individual Assignment Marketing Mix (UOP Course)

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Attachments: MKT 421 Week 2 Individual Assignment Marketing Mix (UOP Course).docx [ Preview Here ]

Resources: University Library, Internet

Write a 1,400- to 1,750-word paper in which you describe the

elements of the marketing mix (product, place, price, and

promotion). In addition, select an organization with which you are

familiar and describe how each one of the four elements of the

marketing mix affects the development of the organization’s

marketing strategy and tactics. Describe how each element is

implemented. Specifically identify your selected organization and

the industry in which it exists.

Format your paper consistent with APA guidelines.

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