MKT 421 Week 2 Discussion Question 1 (UOP Course)

MKT 421 Week 2 Discussion Question 1 (UOP Course)

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Attachments: MKT 421 Week 2 DQ 1 (UOP Course).docx [ Preview Here ]

What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

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