Attachments: MKT 421 Week 1 Individual Assignment Defining Marketing (UOP Course).docx [ Preview Here ]
Resource: University Library
Write a 700- to 1,050-word paper in which you define marketing.
Include in your paper your personal definition of marketing and
definitions from two different sources. Based on these definitions,
explain the importance of marketing in organizational success.
Provide at least three examples from the business world to
support your explanation. Properly cite sources used in the
Format your paper consistent with APA guidelines.