MKT 421 Week 1 Discussion Question 1 (UOP Course)

MKT 421 Week 1 Discussion Question 1 (UOP Course)

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Attachments: MKT 421 Week 1 DQ 1 (UOP Course).docx [ Preview Here ]

Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics?  How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

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