MKT 421 Week 1 Discussion Question 2 (UOP Course)

MKT 421 Week 1 Discussion Question 2 (UOP Course)

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Attachments: MKT 421 Week 1 DQ 2 (UOP Course).docx [ Preview Here ]

Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

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