Attachments: ASHFORD HCA 421 Week 2 DQ 2 (Market Segments).docx [ Preview Here ]
Discussion 2 Market Segments; If the movement toward "consumer-driven health care" continues to advance, speculate on how a health care organization may want to improve the way that it assesses and interacts with its market and customers, including providing health services and programs to meet the needs of a diverse
population. Reflect on how this development may (or may not) affect those who are already under-served in a market. Must be at least 300 words and have two recent scholarly references.