MKT 421 Week 4 Logistics and Distribution

MKT 421 Week 4 Logistics and Distribution

This Tutorial was purchased 4 times & rated A+ by students like you.

  |  Write a review  |   Reviews (1)   |  
Price: $8.99
     
 

Attachments: No Attachments

MKT 421 Week 4 Logistics and Distribution

There are basically five approaches for entering an international market; usually the choices and risks are very product dependent.  Assume you are a consultant specializing in global logistics and distribution.  There are four clients that are planning to enter an international market (China) with different products.  Using the following factors for your choices, pick any two clients and complete their matrix below with your recommendations and briefly describe the rationale behind your choices.

Entry Approach

Exporting, Licensing, Management contracting, Joint Venture, and Direct Investment.

Shipping Methods

Truck, Rail, Water, Air

Level of Risk

High, Medium, Low

Client #1 Product: Candy Bars

Decisions to consider:

Your recommendation:

Your rationale:

Entry Approach

 

 

Shipping Methods

 

 

Level of product or market risk

 

 

Level of financial risk

 

 

Factors that could affect distribution service levels

 

 

Client #2 Product: Golf Clubs

Decisions to consider:

Your recommendation:

Your rationale:

Entry Approach

 

 

Shipping Methods

 

 

Level of product or market risk

 

 

Level of financial risk

 

 

Factors that could affect distribution service levels

 

 

Client #3 Product: Golf Balls

Decisions to consider:

Your recommendation:

Your rationale:

Entry Approach

 

 

Shipping Methods

 

 

Level of product or market risk

 

 

Level of financial risk

 

 

Factors that could affect distribution service levels

 

 

Client #4 Product: Molding Machines

Decisions to consider:

Your recommendation:

Your rationale:

Entry Approach

 

 

Shipping Methods

 

 

Level of product or market risk

 

 

Level of financial risk

 

 

Factors that could affect distribution service levels

   

 

Write a review

Order Id

Order Id will be kept Confidential
Your Name:


Your Review:
Rating:   A   B   C   D   F  

Enter the code in the box below:



Related Products
MKT 421 Entire Course
$55.00
Rating:A+
Purchased: 7 time
Add to Cart
MKT 421 Final Exam Guide
$14.00
Rating:A+
Purchased: 4 time
Add to Cart
MKT 421 Final Exam Guide (New)
$15.00
Rating:A+
Purchased: 5 time
Add to Cart
MKT 421 Week 1 Elevator Pitch (2 Papers)
$7.00
Rating:B+
Purchased: 2 time
Add to Cart
MKT 421 Week 3 Practice BMW Video Case
$4.99
Rating:A+
Purchased: 2 time
Add to Cart
MKT 421 Week 1 Practice 4P’s of Marketing
$4.99
Rating:A+
Purchased: 4 time
Add to Cart
webzindagi
Tutorial Rank © 2020