Attachments: MKT 562 Week 4 Establishing a Strategic Partnership.doc [ Preview Here ]
MKT 562 Week 4 Establishing a Strategic Partnership
Resource: Global Marketing, Ch. 9
Read Case 9-1 Starbucks Takes Coffee Culture Around the World on page 300.
Write a 700- to 1,050-word paper in which you answer the following discussion questions in detail:
Utilize outside source material to support your ideas, and include analytical data specific to this study.
Cite at least three outside references in addition to your textbook.
Format your paper consistent with APA guidelines.
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