Attachments: MKT 562 Week 3 Establishing Global Markets Worksheet.doc [ Preview Here ]
MKT 562 Week 3 Establishing a Presence in Global Markets Worksheet
Resource: Global Marketing, Ch. 6
Read Case 6-2 Research Helps Whirlpool Keep Its Cool at Home, Act Local in Emerging Markets on page 207.
Complete the attached worksheet in 500- to 1,000-words in which you provide detailed answers to the following discussion questions at the end of the case study. Utilize outside source material to support your ideas, and include analytical data specific to this study.
Cite at least three outside references in addition to your textbook.
Click the Assignment Files tab to submit your assignment.