MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers)

MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers)

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Attachments: MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper.docx [ Preview Here ] MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper 1.docx [ Preview Here ]

This Tutorial contains 2 Different Papers

 

Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

  • A description of blue ocean strategy and its importance
  • A product or service that might be considered a blue ocean move and why
  • An alternative red ocean move for the same product or service along with the pros and cons of that strategy

Format your paper consistent with APA guidelines.

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