Attachments: MKT 421 Week 1 Individual Assignment Favorite Brand Paper.zip [ Preview Here ]
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Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:
Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.
Format your paper consistent with APA guidelines.